I don’t know if it’s just me getting jaded (and I’m too young for that, honest I am), but the Marketing 2.0 thing is wearing thin on me a bit. I followed your link to the blog and read down the first screen of entries and it just reminded me of old wisdom dressed in shiny new clothes.

I had to scroll through a database of collected articles/posts a couple of days ago to look for something and I noticed that we’re going through these waves talking about things that my dad would say was “stating the bloody obvious”. First it was “conversation”, then “attention” (go big or go home, differentiate, niche etc), then “storytelling”, then “authenticity”, and now “it’s built into the product /experience dna”.

Basically what we’re all talking about is building great products/services, reaching out to customers, forming a relationship with them and using this cycle to evolve. When I studied marketing 20 years ago that’s what we were talking about too.

I guess there’s some truth in the old “nothing new under the sun” adage.

Your blog’s great btw. I’ve been reading for a long time and it’s always interesting and thought-provoking.

=) Marc

I did think of an analogy to the British Empire - that maybe the Brits deserve a tiny acknowledgement for semi-voluntarily dismantling the empire instead of waiting for it to be torn down. And then maybe we could claim to have pioneered the “rebrand” by coming up with the Commonwealth. Though I’m not quite sure what the lesson of that would be !