ExperienceCurve by Karl Long

If you’re on facebook no doubt you’ve been assaulted by the zombie, werewolf and vampire attacks from these viral games. Well I was just watching the scoble show as they were interviewing Rockyou, a social-network widget development company, and it turns out they were behind it. They started off on myspace making all kinds of bling and things that glitter and have moved on to developing full blown widgetized applications for facebook, bebo, myspace etc. To give you an idea of the scale, Rockyou applications get viewed about 150 million times a day, now that’s some serious eyeballs and we know how in love everyone is with eyeballs. Anyway, they are quickly evolving and in the short space of the interview talk about how they are moving from “self expression” applications to “engagement applications”, really interesting stuff, highly recommend watching the video interview, things move fast round here.