Just from reading the write up and having read some of Sunil Gupta’s previous work, I’m going to give this seminar my highest recommendation…. i’m going to spend the $99 to attend. Essentially in the intro to the seminar says that “customer experience is the investment in customers, and customer profitability is the return on that investment. Brilliant, just that little gem is surely an indication of the kind of pragmatic business thinking that will be in this seminar.
this seminar we will show that marketing executives need to think about the two sides of customer value - the value that a firm provides to its customers, and the value that a customer provides to the firm. The first, customer experience, is the investment in customers. The second, customer profitability, is the return on investment. This approach combines the traditional marketing view where customer is king with the finance view where cash is king. It also combines the creative and analytical aspects of marketing.
0 Responses to “Seminar on investing in customer experience”
Leave a Reply