I have noted a couple of times before that Nokia sent out phones and internet tablets in the past to some bloggers. Most were pretty cool with it, some questioned it’s ethics, and I certainly didn’t see any of the every negative reactions that the Vista laptop “give away” kerfuffle produced.
As a blogger who get’s sent stuff on occasions, mostly books and t-shirts, I do wonder what the best way is to approach this process and how to get the most out of it. I really liked the criteria that Gaping void had for sending out wine to bloggers, their criteria was simple and clear, although again, that’s a $20 bottle of wine, and i’m talking about $500 devices here.
Beyond bloggers could you actually work with other kinds of communities, like Nikon did with Flickr? How about giving some devices to top contributers, or the Elite on Yelp, helping them take pictures or do video reviews of restaurants? And what are you building here? Positive WOM? Finding some “lead users”? Seeding the 1 percenters?
What are your thoughts? If your a blogger and you got an Nseries “multimedia computer” in the mail what would you do with it? How would you feel about it? Obligated? Bribed? Important? Valued? I know when I get a book or t-shirt in the mail I feel like a valued person, and somewhat obligated to write something.
I’m going to tag some bloggers that I would like to hear from on this:
David Armano David’s response is here with some very interesting conversation
Greg Verdino I really like how Greg has focused on the “community activation” aspect of my question
Ben McConnell & Jackie Hubba
Please note that this post and this blog is my own personal opinion and does not represent the views of my employer