Comments on: Sending Smart Phones to Smart Bloggers Why? Who? How To Get The Most Out Of It http://experiencecurve.com/archives/sending-smart-phones-to-smart-bloggers-why-who-how-to-get-the-most-out-of-it Learning and writing about emerging internet culture Thu, 11 Mar 2010 21:06:05 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Gavin Heaton http://experiencecurve.com/archives/sending-smart-phones-to-smart-bloggers-why-who-how-to-get-the-most-out-of-it/comment-page-1#comment-516 Gavin Heaton Mon, 26 Feb 2007 07:23:30 +0000 http://experiencecurve.com/?p=227#comment-516 I guess the price tag is one of the big challenges. As you point out, it is not a $20 bottle of wine but a $500 digital device. Will that create a sense of obligation? Will it colour the response/review? Will the attention flatter the blogger? I guess it would depend on the context and approach that was made. It would also depend on the spirit in which the arrangement was made ... if it was done in the spirit of a Beta test where all feedback is solicited, then that would be great. Finally, it comes down to the blogger who has been approached. If you have experience in dealing with marketers (for example, if you are a marketer yourself), then you would probably have no problems negotiating the conditions of the test/review. It's the less experienced bloggers that I would be concerned about. I guess the price tag is one of the big challenges. As you point out, it is not a $20 bottle of wine but a $500 digital device. Will that create a sense of obligation? Will it colour the response/review? Will the attention flatter the blogger?

I guess it would depend on the context and approach that was made. It would also depend on the spirit in which the arrangement was made … if it was done in the spirit of a Beta test where all feedback is solicited, then that would be great.

Finally, it comes down to the blogger who has been approached. If you have experience in dealing with marketers (for example, if you are a marketer yourself), then you would probably have no problems negotiating the conditions of the test/review. It’s the less experienced bloggers that I would be concerned about.

]]> By: Greg Verdino http://experiencecurve.com/archives/sending-smart-phones-to-smart-bloggers-why-who-how-to-get-the-most-out-of-it/comment-page-1#comment-515 Greg Verdino Tue, 20 Feb 2007 14:19:27 +0000 http://experiencecurve.com/?p=227#comment-515 Took me a few days, but here is my response Karl. Thanks for tagging me on this. http://gregverdino.typepad.com/greg_verdinos_blog/2007/02/karl_long_respo.html Took me a few days, but here is my response Karl. Thanks for tagging me on this.

http://gregverdino.typepad.com/greg_verdinos_blog/2007/02/karl_long_respo.html

]]> By: gianandrea http://experiencecurve.com/archives/sending-smart-phones-to-smart-bloggers-why-who-how-to-get-the-most-out-of-it/comment-page-1#comment-505 gianandrea Sun, 18 Feb 2007 19:11:34 +0000 http://experiencecurve.com/?p=227#comment-505 Karl, i suggest that the standing of the blogger makes the difference. Where's the difference from an invitation to dinner or to a fashion show or to a party, as done on a daily basis in the pr world? This means that journalists are all fakers or liars? Are we blogger so different? Karl, i suggest that the standing of the blogger makes the difference. Where’s the difference from an invitation to dinner or to a fashion show or to a party, as done on a daily basis in the pr world? This means that journalists are all fakers or liars? Are we blogger so different?

]]> By: Before You Send Stuff to Bloggers… | Latent Semantic Indexing http://experiencecurve.com/archives/sending-smart-phones-to-smart-bloggers-why-who-how-to-get-the-most-out-of-it/comment-page-1#comment-506 Before You Send Stuff to Bloggers… | Latent Semantic Indexing Sat, 17 Feb 2007 02:30:08 +0000 http://experiencecurve.com/?p=227#comment-506 [...] Karl over at ExperienceCurve posted an interesting question for bloggers yesterday about how you would react to getting free products as a blogger and what sense of obligation you might feel. Nokia is experimenting with this, and just about every consumer products brand I work with is considering it and trying to find the right way to do it as well. [...] [...] Karl over at ExperienceCurve posted an interesting question for bloggers yesterday about how you would react to getting free products as a blogger and what sense of obligation you might feel. Nokia is experimenting with this, and just about every consumer products brand I work with is considering it and trying to find the right way to do it as well. [...]

]]> By: David Dalka http://experiencecurve.com/archives/sending-smart-phones-to-smart-bloggers-why-who-how-to-get-the-most-out-of-it/comment-page-1#comment-507 David Dalka Fri, 16 Feb 2007 17:30:30 +0000 http://experiencecurve.com/?p=227#comment-507 I think it's usually obvious when a post is not geniune (99% of the time). If the reader can't take the time to form their own impressions, they should likely be doing something other than reading blogs. I think it’s usually obvious when a post is not geniune (99% of the time). If the reader can’t take the time to form their own impressions, they should likely be doing something other than reading blogs.

]]> By: Rohit http://experiencecurve.com/archives/sending-smart-phones-to-smart-bloggers-why-who-how-to-get-the-most-out-of-it/comment-page-1#comment-509 Rohit Fri, 16 Feb 2007 16:23:23 +0000 http://experiencecurve.com/?p=227#comment-509 Hi Karl, Great thread and question. I just posted a response and my take on this on my blog at the following URL: http://rohitbhargava.typepad.com/weblog/2007/02/read_this_befor.html Thanks for bringing up the topic and starting the dialogue. I'm looking forward to hearing what others think ... Hi Karl,

Great thread and question. I just posted a response and my take on this on my blog at the following URL:

http://rohitbhargava.typepad.com/weblog/2007/02/read_this_befor.html

Thanks for bringing up the topic and starting the dialogue. I’m looking forward to hearing what others think …

]]> By: Influential Interactive Marketing http://experiencecurve.com/archives/sending-smart-phones-to-smart-bloggers-why-who-how-to-get-the-most-out-of-it/comment-page-1#comment-508 Influential Interactive Marketing Fri, 16 Feb 2007 16:21:24 +0000 http://experiencecurve.com/?p=227#comment-508 <strong>Read This Before Sending Free Stuff to Bloggers ......</strong> Karl over at ExperienceCurve posted an interesting question for bloggers yesterday about how you would react to getting free products as a blogger and what sense of obligation you might feel. Nokia is experimenting with this, and just about every... Read This Before Sending Free Stuff to Bloggers ……

Karl over at ExperienceCurve posted an interesting question for bloggers yesterday about how you would react to getting free products as a blogger and what sense of obligation you might feel. Nokia is experimenting with this, and just about every…

]]> By: Kevin Hillstrom http://experiencecurve.com/archives/sending-smart-phones-to-smart-bloggers-why-who-how-to-get-the-most-out-of-it/comment-page-1#comment-511 Kevin Hillstrom Fri, 16 Feb 2007 05:37:08 +0000 http://experiencecurve.com/?p=227#comment-511 Thanks Karl, good feedback! Thanks Karl, good feedback!

]]> By: David Armano http://experiencecurve.com/archives/sending-smart-phones-to-smart-bloggers-why-who-how-to-get-the-most-out-of-it/comment-page-1#comment-510 David Armano Fri, 16 Feb 2007 04:05:18 +0000 http://experiencecurve.com/?p=227#comment-510 Karl. Good questions. I provided some thoughts here: http://darmano.typepad.com/logic_emotion/2007/02/product_outreac.html Karl. Good questions. I provided some thoughts here:

http://darmano.typepad.com/logic_emotion/2007/02/product_outreac.html

]]> By: karl long http://experiencecurve.com/archives/sending-smart-phones-to-smart-bloggers-why-who-how-to-get-the-most-out-of-it/comment-page-1#comment-512 karl long Fri, 16 Feb 2007 01:46:43 +0000 http://experiencecurve.com/?p=227#comment-512 Too true Noah, i think cultivating fans is a good strategy for sure. Thanks Kevin, I get your point, but I guess it comes down to the bloggers personality. Gapingvoid got a 770 in the mail, wrote about it, and is one of the most independent bloggers out there. I guess it comes down to fit, if I send something to a blogger the hope is that it will effect their life in some way, enough for them to give an opinion, provide some feedback etc. Like Adam Curry got an N91 (not sure if he was provided one or he bought one) but he talks about it a lot in the context of podcasting. Steve Garfield a video blogger uses the N93 a lot (again, not sure if he was given one or not), and <a href="http://offonatangent.blogspot.com/2007/01/nokia-n93-video-shoot-of-n95-unboxing.html" rel="nofollow">talks about it a lot in the context of video blogging</a>. Too true Noah, i think cultivating fans is a good strategy for sure.

Thanks Kevin, I get your point, but I guess it comes down to the bloggers personality. Gapingvoid got a 770 in the mail, wrote about it, and is one of the most independent bloggers out there.

I guess it comes down to fit, if I send something to a blogger the hope is that it will effect their life in some way, enough for them to give an opinion, provide some feedback etc. Like Adam Curry got an N91 (not sure if he was provided one or he bought one) but he talks about it a lot in the context of podcasting. Steve Garfield a video blogger uses the N93 a lot (again, not sure if he was given one or not), and talks about it a lot in the context of video blogging.

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