Social Media Strategy & Engagement Marketing by Karl Long

In the past when media was broadcast it reached as many people as were watching at the time and then it was essentially gone. Sure it lived on in archives and was only seen again when it when a decision was made by the archive owner, probably a network, to rebroadcast it. Social Media, or media that is stored on the internet doesn’t have that gatekeeper, and in fact that media will reach people probably because another person shares it with them, I guess that’s the social part of it.

So watch this video of Dick Cheney 14 years ago explaining why it was not a good idea for the Americans to go into Baghdad, it’s the long tail in action in the most disturbing way.