Comments on: Social Gestures, Objects, and Equity http://experiencecurve.com/archives/social-gestures-objects-and-equity Social Media and New Marketing Strategy Mon, 6 Oct 2008 15:03:20 +0000 http://wordpress.org/?v=2.5.1 By: Jon Burg http://experiencecurve.com/archives/social-gestures-objects-and-equity#comment-1880 Jon Burg Thu, 23 Aug 2007 14:37:42 +0000 http://experiencecurve.com/archives/social-gestures-objects-and-equity#comment-1880 OK, so our social lives now extend/live in a digital realm, and marketers can best access the social media user through integration/inserting added value into their behavior. Is this an isolated social channel specific tactic, or is this a greater learning around integration into new media channels as our lives shift from analog to digital? In plain English, doesn't this tactic provide a (dirty word) framework for activating in all emerging media? OK, so our social lives now extend/live in a digital realm, and marketers can best access the social media user through integration/inserting added value into their behavior. Is this an isolated social channel specific tactic, or is this a greater learning around integration into new media channels as our lives shift from analog to digital?

In plain English, doesn’t this tactic provide a (dirty word) framework for activating in all emerging media?

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