Social Media is becoming core requirement for Marketing Managers
Mashable asked last week if Social Media Jobs Here To Stay? That in many ways is like saying in 1999 are these web jobs here to stay, there is no doubt that social media in the broader sense is here to stay, some tools and social networks will disappear, but IMHO pandoras box is open, and no one will be able to close it. Anyway, the point being is that big companies are “getting” in, and even if they don’t have “social media” in the title more and more job descriptions are going to include “must be familiar with blogging” “facebook experience a plus” etc. Check out Jeremiah Owyang’s long list of Social Media Strategists. Anyway, case in point is this executive search that Wert & co. is doing:
Wert & Company, Inc
an international recruitment and consulting firm, conducting executive, senior searches for dynamic companies and organizations across a range of disciplines and industries, specializing in marketing, brand strategy, design and innovation.Wert & Company is seeking Digital Marketing Manager on behalf of one of the most celebrated, global design centric brands—to plan, develop and implement the effective (next stage) use of web-based technologies in support of their global business and marketing requirements. As the primary director, creator and evaluator of public-facing web channels, this person will bring new energy and perspectives to an already well established brand—to broaden the consultancy’s online presence, and foster more meaningful digital connections worldwide. As a member of the marketing communications team, this individual will collaborate with a small team of content generators to build a cohesive future-facing plan for the firm’s corporate websites as well as commerce sites and content portals.
Candidates must be champions of great design!
5 Comments, Comment or Ping
Erika
Fascinating. I wonder when Colleges and Universities will start to offer specialized degrees in Social Media Marketing?
Aug 15th, 2008
Charles Heflin
The biggest problem with social media and marketing managers is teaching the marketing manager that social networking is not marketing. Deer in the headlights all over the corporate marketing world … Is the marketing manager even appropriate for an integrated social media campaign?
Things are getting very interesting in this space.
Charles Heflin
Twitter @CharlesHeflin
Aug 15th, 2008
Amy Wood
Charles,
I can imagine the deer in the headlights look you speak of. Social media networking is much more about building relationships than marketing product. This is all about creating connections and trust between consumers and the people behind the brand. I’m a news anchor using social media to connect with my viewers and get to know them. I also host a live chat as I solo anchor an interactive show at ten, where I almost have my own focus group gathered each night to learn about likes dislikes interests concerns etc. The key to social media marketing to me, is that you had better have a genuine interest in the relationship. If you are just using it as another way to push your product it won’t work. Enjoy it. Learn from it. This social media world is potent and powerful!
Aug 16th, 2008
Colin SHaw
The issue for me is that social networking is hear to stay so how do organisations deal with it? I had been recently chatting with a client about this very topioc. Their regulatory measures “customer complaints” - letters and the such like. Untill I showed them they didn’t have any idea of the “complaints” in blogs etc. Deer in headlights is right! My way of thinking is where else, other than marketing, (external comms) would you put this function. But it does need a new way of thinking.
Colin Shaw
Author & Founder Beyond Philosophy
Blog: http://www.ExperienceClinic.com
Sep 12th, 2008
Adrienne Wallace - Hayward
The Marketing, Research, and Corporate Communications groups of any big consumer brand; especially the FMCGs had better start looking at having specialist who concentrate on social media on their teams.
While Social Media is not marketing ..it provides the unsolicited focus group and often truthful personal and group impressions of a brand.
Those who love something tell maybe three people, those who hate it or have a bad experience , well they tend to tell evryone they know through these channels. Companies have to ensure that the advertising, marketing, and even product packaging and delivery resonates with their consumer and trade partners to assure that they continue to buy. Social media aids in achieving that goal.
Sep 25th, 2008
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