Well the “people search engine” spock.com just launched and they are getting hit hard serving 300-400 pages per second, a little above the 100 page views a second they had predicted. And what’s the first thing you do when you get to spock.com, well search on your name of course.

It’s brilliantly simple and in many ways a service I didn’t even know I needed, as I was quite happy googling myself, until I tried spocking myself and I am a convert. Spock picks up various data about you and aggregates it into a search result, including known web sites, social networking profiles, tags etc. Funnily enough it only found my t-shirt blog tcritic and my linkedin profile which is a rather limited view of my online activity, but it is early days.
It seems to me that being careful with your online persona is going to become increasingly important, I noticed another Karl Long on my search result had some rather unfortunate tags:

It seems to me that spock is potentially a very big, very comprehensive social network dedicated to managing your identity.
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New Lingo entering internet vocabulary:
spock is a verb. It refers to the people search engine, http://spock.com
Usage: Spock me! – telling someone to look you up on spock.com
You’ve been spocked! – an imperative for someone to look up their spock profile because something has changed, usually positively, like a new picture, a new tag added, a new link, a new relationship.
Kenneth Udut can be spocked at http://www.spock.com/Kenneth-Udut-zeeIb1Ou – to be spocked at means – this is the URL of that person’s profile.