ExperienceCurve

Panel Blurb: “Users are becoming active co-creators of their media, commerce, entertainment, and communications experiences. Just how significant, though, is this phenomenon? How are business and social interactions likely to change in the era of peer production, and what are the implications for both newcomers and existing industries?”

In response to an audience question at the Supernova conference a few hours ago, Amazon CTO Werner Vogels revealed that a group of Amazon engineers is looking at ways to use Amazon Web services to bridge Amazon with Second Life.

Yahoo! Search vision is FUSE: Find, Use, Share and Expand. It’s different from the competition, because people are part of our vision. It’s better search through people…. At Yahoo we’re breaking down the barriers between people who create, people who remix, and people who download.

Linden Lab: We talk about Second Life as being like the Internet, only three dimensional. The difference is, you experience it with other people. Second Life takes the context and puts people in it at the same time, so they can build on each others knowledge. It’s an amplifier that enables you to interact with people while they’re in your site.

Moderator Tara Hunt of Citizen Agency reminds us that The Cluetrain Manifesto defined markets as conversations.

Christopher Carfi of Cerado, the social customer manifesto, suggests that we think about customer relationships as groups of conversations linked over time. What can we do to engage customers and facilitate these conversations?

Francois Gossieaux of Corante declares that the old rules of product development and marketing have dissolved. As we rebuild new, we need to co-create our products/services with customers, partners and competitors. The challenge is to launch new products when attention is scarce in the value chain.

Brett Hurt of Bazaarvoice (nod to cluetrain manifesto authors for the name) says that by tapping into customer relationships, we can learn what products to sell and how to improve them.

Robert Scoble, formerly of Microsoft and now with Podtech.net (and author of the Scobleizer blog, among others) says that old school PR was about pushing messages out. New school PR demonstrates listening skills and learning from customers. Word of mouth networks are hyper-efficient.