Tag Archives: engagement

Engagement vs. Popularity Metrics in Blogs

Lots of people have been talking about the right metrics for blogs and other kinds of social media for a couple of years now. It is in fact a desperate need in the blogging community because apart from the obvious ego-surfing, feedback and benchmarkeing is absolutely critical to managing and growing a blog. Also for [...]

Posted in Marketing | Also tagged , | 5 Responses

Putting the Fun In Functional – Game Mechanics and Social Media

This is a great presentation from Shufflebrain that talks about game mechanics in the context of social media. The idea is very simple, game mechanics motivate behavior, and once you understand that you can start building these aspects into all kinds of social software. This is a wonderful expression of something that I have felt [...]

Posted in Marketing | Also tagged , , | 3 Responses