Tag Archives: Strategy

My 2009 Prediction on Social Media and Beyond – The Flight from Growth to Value

So what does Bernie Madoff’s Ponzie Scheme, the financial services industry, the housing market, and Facebook have in common? They all look(ed) very attractive as they were/are growing, in other words rapid growth can obscure real value, as long as there is continued growth. My prediction, is more an imperative and that is “The Flight [...]

Posted in Marketing | Also tagged , , , | 22 Responses

The Future of Business and Social Media

In this fascinating interview on Charlie Rose, Lawrence Lessig provides some interesting comments about “hybrid economies” where companies co-create value with their customers. As he says some companies, mostly new and small, are already adopting this hybrid economic model, but bigger companies in the future will be transformed by this. Most companies look at what [...]

Posted in Strategy | Also tagged , , | 9 Responses

Do You Have A Business Model? Advertising is Not A Business Model

First of all, what the hell is a business model anyway? As with many terms used in strategy and business it is often used in different ways and interpreted differently by different people. Lots of entrepreneurs and misguided bloggers will conflate advertising and business model, but this is a mistake. Advertising could be your “revenue [...]

Posted in Marketing | Also tagged | 5 Responses