Tag Archives: value

My 2009 Prediction on Social Media and Beyond – The Flight from Growth to Value

So what does Bernie Madoff’s Ponzie Scheme, the financial services industry, the housing market, and Facebook have in common? They all look(ed) very attractive as they were/are growing, in other words rapid growth can obscure real value, as long as there is continued growth. My prediction, is more an imperative and that is “The Flight [...]

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The Future of Business and Social Media

In this fascinating interview on Charlie Rose, Lawrence Lessig provides some interesting comments about “hybrid economies” where companies co-create value with their customers. As he says some companies, mostly new and small, are already adopting this hybrid economic model, but bigger companies in the future will be transformed by this. Most companies look at what [...]

Posted in Strategy | Also tagged , , | 9 Responses

Advice about Social Media for CEO/CMO and other Senior Executives

In the recent Marketing Vox report Marketers Still Face Steep Web 2.0 Learning Curve several quotes jumped out at me, indicating that companies are still very unclear about the value of social media. Quotes like: “Despite a lack of expertise, more than 67% report they will increase their Social Media advertising budget in 09″ “More [...]

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