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Technorati to focus on core customers, Bloggers

Posted: December 4th, 2007 | Author: | Filed under: Marketing | 3 Comments »

Hallelujah, Tech Crunch just reported that Technorati has made some drastic design changes and is commiting to support their core customers, ie. the blogger themselves. For the moment I don’t see very much evidence of real tools or support for bloggers but it is early days.

Last week I saw a demo of the new products, which CEO Richard Jalichandra and VP Engineering Dorion Carroll say reflect the company’s re-dedication to their core audience: bloggers and advertisers.

Hmm, I don’t like the “and advertisers” caveat, but hey, at least they got they have figured out who their customers are.

I wrote an article back in August called “can blogger save Technorati” and here were my list of feature requests:

  • Merging domain names of claimed blogs, I’m sick of having two scores for experiencecurve.com and blog.experiencecurve.com and i’m sure any wordpress and typepad folks would appreciate that one
  • A more meaningful multi-metric “authority” measure, who cares how many linked in the last 6 months, all that measures is link baiting
  • Real blog categorization and vertical blog scoreboards, Boing Boing is not in the same ball park as TechCrunch, or Web-Strategist, or Marketing Profs Daily fix, so lets move on from the top 10K
  • If I have a pro account my blog should get priority indexing :-)
  • Track comments as well as trackbacks
  • Take the lead in establishing engagement metrics
  • Help people build “top ten blog” lists save everyone reinventing it all the time

I’d definitely still like to see some of these features, currently the only thing that I see being evidence of their commitment to bloggers is the “blogger central” area of the new technorati site, which is really a collection of articles of interest to bloggers.

  • http://www.shaunlow.com/technorati-to-focus-bloggers/ Technorati to Focus on Bloggers | Shaun Low

    [...] Comments [...]

  • http://blog.prolificprogrammer.com Prolific Programmer

    I have no trouble with Technorati (or anyone else for that matter) citing advertisers as their core audience — they do have to make money somehow.

  • http://www.conversationagent.com Valeria Maltoni

    Currently I access Technorati from the widget on my blog to see inbound links, what they call “blog reactions”. I used to be able to go to my home, the universe of blogs I favorite and blogs I claimed. Now there is a “front page” button and as far as I could see no way to get back into the area pertaining to my blog unless I go back to following the widget. Usability would be nice.