Comments on: The Audience Is Dead But The Show Must Go On http://experiencecurve.com/archives/the-audience-is-dead-but-the-show-must-go-on Learning and writing about emerging internet culture Tue, 9 Mar 2010 23:22:24 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: kare anderson http://experiencecurve.com/archives/the-audience-is-dead-but-the-show-must-go-on/comment-page-1#comment-4270 kare anderson Tue, 24 Mar 2009 19:44:08 +0000 http://experiencecurve.com/?p=138#comment-4270 The audience may not be dead for many people (at least at conferences) - yet more interactive tools that engage them/us may bring out the best in both leader/speakers and "audiences" so learning and co-creating can both happen. We are not yet near the tipping point where a majority of meetings become more meaningful and memorable, using the right social media tools, meeting formats - and even storyboarding the possible moment-by-moment experiences that attendees might enjoy.... yet I trust you will be a part of the vanguard that inspire more people to move in that direction - am right with you there. - another avid fan of experience curve, Kare, Moving From Me to We The audience may not be dead for many people (at least at conferences) – yet more interactive tools that engage them/us may bring out the best in both leader/speakers and “audiences” so learning and co-creating can both happen.

We are not yet near the tipping point where a majority of meetings become more meaningful and memorable, using the right social media tools, meeting formats
- and even storyboarding the possible moment-by-moment experiences that attendees might enjoy….
yet I trust you will be a part of the vanguard that inspire more people to move in that direction – am right with you there.
– another avid fan of experience curve, Kare, Moving From Me to We

]]> By: Lisa Hickey http://experiencecurve.com/archives/the-audience-is-dead-but-the-show-must-go-on/comment-page-1#comment-4269 Lisa Hickey Sun, 22 Mar 2009 13:42:53 +0000 http://experiencecurve.com/?p=138#comment-4269 You’re right, this does have one of the best titles I’ve ever seen, so I just have to jump in because of that. Even if I’m almost *3 years* late. Imagine that! Words and ideas can get people to take action *years after they are written.* Hmmm… : ) So here’s my take on what you said: Audiences mean nothing if you can’t get people to act. Dead, zombified, unengaged people do you no good whatsoever. 2.) The *way* that people take action will change dramatically in the coming years. The “cycle to buy” may well always include participation and conversation, rather than just being able to tell someone “buy this.” Think about that in light of the current recession, and it’s an even more powerful statement. 3.) I believe social media can solve almost any problem a business has. Figuring out what the exact problem is will lead to the right way to measure ROI. If it’s always about sheer audience numbers, you will *never* get the ROI correct. Thanks Karl! You always get me to think!. You’re right, this does have one of the best titles I’ve ever seen, so I just have to jump in because of that. Even if I’m almost *3 years* late. Imagine that! Words and ideas can get people to take action *years after they are written.* Hmmm… : ) So here’s my take on what you said: Audiences mean nothing if you can’t get people to act. Dead, zombified, unengaged people do you no good whatsoever. 2.) The *way* that people take action will change dramatically in the coming years. The “cycle to buy” may well always include participation and conversation, rather than just being able to tell someone “buy this.” Think about that in light of the current recession, and it’s an even more powerful statement. 3.) I believe social media can solve almost any problem a business has. Figuring out what the exact problem is will lead to the right way to measure ROI. If it’s always about sheer audience numbers, you will *never* get the ROI correct.

Thanks Karl! You always get me to think!.

]]>