Business Design, Service Design, and more specifically Service Branding really are next frontiers. It’s interesting how slow frontiers seem to move when you have some inkling of there coming and how fast they seem to go once your past them.
The discussion of Business Design here and the problem outlined in this quote are what I have heard characterized as “service design”
“The influence we have as designers in the course of a patient experience in a health care situation is relatively limited,” he said. “Really what affects the patient experience in a health care institution is what happens in the interactions between you and the professionals, the doctors, the nurses, and the administrators.”
“Business Design(TM): The New Competitive Weapon is the topic of this year’s Rotman MBA Business Conference. The conference examines the importance of design in the business world and its relevance to present and future generations of business leaders. Other speakers include Kathleen Taylor, President, Worldwide Business Operations, Four Seasons Hotels Inc., and Meg Whitman, President and CEO, eBay Inc.”
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