ExperienceCurve by Karl Long

I’ve often referred to Experience Design as Empathic Design, all the contextual and observational research is about helping designers “walk a mile in someone else’s shoes”. Google exhibits empathy in their designs when they draw their maps from the middle outwards. Empathy helps companies understand and anticipate consumers needs.

“You can’t Six Sigma your way to high-impact innovation, but you can design your company to generate products and services that provide great consumer experiences, top-line revenue growth, and fat profit margins. That’s the sometimes-painful message CEOs in America are learning today.”

Business Week - The Empathy Economy

“All the B-school-educated managers you hire won’t automatically get you the outside-the-box thinking you need to build new brands — or create new experiences for old brands.”