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	<title>Comments on: The hidden value in Netflix</title>
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	<link>http://experiencecurve.com/archives/the-hidden-value-in-netflix</link>
	<description>Social Media and New Marketing Strategy</description>
	<pubDate>Fri,  8 Aug 2008 21:12:33 +0000</pubDate>
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		<title>By: Nadav</title>
		<link>http://experiencecurve.com/archives/the-hidden-value-in-netflix#comment-18</link>
		<dc:creator>Nadav</dc:creator>
		<pubDate>Thu, 19 Jan 2006 18:29:49 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=52#comment-18</guid>
		<description>Do you guys actually use Netflix? The recommendations are a joke. And yet I keep rating movies (530 so far) in the hope that someday some value will actually come back to me. I'm not disagreeing with you, just pointing out that it's a little more complicated than "everybody benefits."</description>
		<content:encoded><![CDATA[<p>Do you guys actually use Netflix? The recommendations are a joke. And yet I keep rating movies (530 so far) in the hope that someday some value will actually come back to me. I&#8217;m not disagreeing with you, just pointing out that it&#8217;s a little more complicated than &#8220;everybody benefits.&#8221;</p>
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		<title>By: Michael the Goal Setting Dude</title>
		<link>http://experiencecurve.com/archives/the-hidden-value-in-netflix#comment-17</link>
		<dc:creator>Michael the Goal Setting Dude</dc:creator>
		<pubDate>Tue, 09 Aug 2005 08:56:06 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=52#comment-17</guid>
		<description>In Japan the most famous community site is www.gree.jp. Its a friend networking site. Its amazing that you cant actually register yourself. A friend has to invite you instead. This is truyl amazing. 

Also very famous is Rakuten.co.jp the biggest shopping website in Japan. Like Amazon.</description>
		<content:encoded><![CDATA[<p>In Japan the most famous community site is <a href="http://www.gree.jp" rel="nofollow">http://www.gree.jp</a>. Its a friend networking site. Its amazing that you cant actually register yourself. A friend has to invite you instead. This is truyl amazing. </p>
<p>Also very famous is Rakuten.co.jp the biggest shopping website in Japan. Like Amazon.</p>
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		<title>By: ??zg?ºr alaz</title>
		<link>http://experiencecurve.com/archives/the-hidden-value-in-netflix#comment-16</link>
		<dc:creator>??zg?ºr alaz</dc:creator>
		<pubDate>Thu, 07 Jul 2005 08:24:49 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=52#comment-16</guid>
		<description>Hi, i an your keen reader from Turkiye. Here is some other examples of collaborative filter

a9.com
Tripadvisor.com 
newsbot.msnbc.msn.com</description>
		<content:encoded><![CDATA[<p>Hi, i an your keen reader from Turkiye. Here is some other examples of collaborative filter</p>
<p>a9.com<br />
Tripadvisor.com<br />
newsbot.msnbc.msn.com</p>
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		<title>By: karl long</title>
		<link>http://experiencecurve.com/archives/the-hidden-value-in-netflix#comment-14</link>
		<dc:creator>karl long</dc:creator>
		<pubDate>Wed, 29 Jun 2005 14:38:34 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=52#comment-14</guid>
		<description>Yes, control, the recent article by Peter Merholz is very pertinant regarding this topic. &lt;a href="http://www.adaptivepath.com/publications/essays/archives/000501.php" rel="nofollow"&gt;How I Learned To Stop Worrying and Relinquish Control&lt;/a&gt;.

Another aspect that is going to drive mass adoption is 'motivation', it's all very well to relinquish control and put tools in place for your customers to be 'creative' and 'productive', but unless they are motivated to contribute there will be little co-creation. Netflix is a great example because the work provides direct and tangible benefits to the user, it's not just an altruistic act.</description>
		<content:encoded><![CDATA[<p>Yes, control, the recent article by Peter Merholz is very pertinant regarding this topic. <a href="http://www.adaptivepath.com/publications/essays/archives/000501.php" rel="nofollow">How I Learned To Stop Worrying and Relinquish Control</a>.</p>
<p>Another aspect that is going to drive mass adoption is &#8216;motivation&#8217;, it&#8217;s all very well to relinquish control and put tools in place for your customers to be &#8216;creative&#8217; and &#8216;productive&#8217;, but unless they are motivated to contribute there will be little co-creation. Netflix is a great example because the work provides direct and tangible benefits to the user, it&#8217;s not just an altruistic act.</p>
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		<title>By: Victor</title>
		<link>http://experiencecurve.com/archives/the-hidden-value-in-netflix#comment-15</link>
		<dc:creator>Victor</dc:creator>
		<pubDate>Tue, 28 Jun 2005 17:25:57 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=52#comment-15</guid>
		<description>Karl, great topic and nice call on NetFlix.

It seems like much of what Google does -- search, gmail, API, Froogle, News, Groups -- is building tools to facilitate access to and social use of content. Talk about value!

It'll take a while before personal information use behavior on the larger scale (i.e. beyond early adopters) changes to make this a societal trend, but once it does I think this aspect of interactive media will be a given for new products. But until then it'll be hard for many big companies to relinquish control over their content.</description>
		<content:encoded><![CDATA[<p>Karl, great topic and nice call on NetFlix.</p>
<p>It seems like much of what Google does &#8212; search, gmail, API, Froogle, News, Groups &#8212; is building tools to facilitate access to and social use of content. Talk about value!</p>
<p>It&#8217;ll take a while before personal information use behavior on the larger scale (i.e. beyond early adopters) changes to make this a societal trend, but once it does I think this aspect of interactive media will be a given for new products. But until then it&#8217;ll be hard for many big companies to relinquish control over their content.</p>
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