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	<title>Comments on: The New 30 Second Spot</title>
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	<link>http://experiencecurve.com/archives/the-new-30-second-spot</link>
	<description>Social Media and New Marketing Strategy</description>
	<pubDate>Fri,  4 Jul 2008 06:00:31 +0000</pubDate>
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		<item>
		<title>By: facebook proxy</title>
		<link>http://experiencecurve.com/archives/the-new-30-second-spot#comment-2623</link>
		<dc:creator>facebook proxy</dc:creator>
		<pubDate>Thu, 15 Nov 2007 04:01:10 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=212#comment-2623</guid>
		<description>&lt;a href="https://www.blogger.com/comment.g?blogID=6667372163424492316&#38;postID=1156952044282745658" rel="nofollow"&gt;facebook proxy&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p><a href="https://www.blogger.com/comment.g?blogID=6667372163424492316&amp;postID=1156952044282745658" rel="nofollow">facebook proxy</a></p>
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	<item>
		<title>By: תגובה חריפה</title>
		<link>http://experiencecurve.com/archives/the-new-30-second-spot#comment-450</link>
		<dc:creator>תגובה חריפה</dc:creator>
		<pubDate>Tue, 26 Dec 2006 15:11:00 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=212#comment-450</guid>
		<description>צרו איתי קשר בטלפון: 050-6317176

ובבקשה, 

תמהההההרווו!!!

איל</description>
		<content:encoded><![CDATA[<p>צרו איתי קשר בטלפון: 050-6317176</p>
<p>ובבקשה, </p>
<p>תמהההההרווו!!!</p>
<p>איל</p>
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		<title>By: karl long</title>
		<link>http://experiencecurve.com/archives/the-new-30-second-spot#comment-449</link>
		<dc:creator>karl long</dc:creator>
		<pubDate>Mon, 27 Nov 2006 20:01:36 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=212#comment-449</guid>
		<description>It used to be that extraordinary products needed to be marketed and advertised in the same way as mediocre products, meaning that the playing field was either level, or even leaning toward the mediocre product. If everyone is spending the same on advertising and marketing the cost to manufacture the product mattered.  

This is an example of how extraordinary products can be marketed for a lot less than mediocre products.</description>
		<content:encoded><![CDATA[<p>It used to be that extraordinary products needed to be marketed and advertised in the same way as mediocre products, meaning that the playing field was either level, or even leaning toward the mediocre product. If everyone is spending the same on advertising and marketing the cost to manufacture the product mattered.  </p>
<p>This is an example of how extraordinary products can be marketed for a lot less than mediocre products.</p>
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	<item>
		<title>By: Scamp</title>
		<link>http://experiencecurve.com/archives/the-new-30-second-spot#comment-448</link>
		<dc:creator>Scamp</dc:creator>
		<pubDate>Mon, 27 Nov 2006 10:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://experiencecurve.com/?p=212#comment-448</guid>
		<description>Re "Does your company make something extraordinary?"

Most likely answer - no.

Most products are parity or near-parity.

Which is why companies need to create brands, which is why they need to hire planners, creatives etc.

Love those blendtec ads.

Not sure what we learn from them though.</description>
		<content:encoded><![CDATA[<p>Re &#8220;Does your company make something extraordinary?&#8221;</p>
<p>Most likely answer - no.</p>
<p>Most products are parity or near-parity.</p>
<p>Which is why companies need to create brands, which is why they need to hire planners, creatives etc.</p>
<p>Love those blendtec ads.</p>
<p>Not sure what we learn from them though.</p>
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