Does your company make something extraordinary? BlendTec does and here’s a 50 dollar advertising campaign right there, including the cost of the rake. It’s been watched 280,000 times, favorited 474 times and has 113 comments, not bad ROI.
BlendTec has put up 10 videos of its blender demolishing various goods like marbles, cans of coke, credit cards etc. Overall I think the videos have been watched over 5 million times, and that is people that chose to watch them.
Thanks to Scoble for pointing that one out.
Re “Does your company make something extraordinary?”
Most likely answer - no.
Most products are parity or near-parity.
Which is why companies need to create brands, which is why they need to hire planners, creatives etc.
Love those blendtec ads.
Not sure what we learn from them though.
It used to be that extraordinary products needed to be marketed and advertised in the same way as mediocre products, meaning that the playing field was either level, or even leaning toward the mediocre product. If everyone is spending the same on advertising and marketing the cost to manufacture the product mattered.
This is an example of how extraordinary products can be marketed for a lot less than mediocre products.
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