The term Lifestreaming has been popping up a hell of a lot, and last week for me it seemed to come to a crescendo with Steve Rubel twittering about it pointing to a dedicated blog on the topic, to David Armano’s recent post about it.
The idea behind lifestreaming is fairly simple, it’s really a way of pulling together all the desperate things we publish online into one site. For anyone that is actively publishing online it’s likely they have lots of different sites they use for different types of media (or social media), like delicious for bookmarks, flickr for photos, twitter for short text snippets, youtube for video, various blogs for blog etc. Some people use Tumblr, others use Facebook, and I myself use Jaiku (as you can see from the “karl aggregated” badge on the side there, and for a lot of Nokia phones you have Lifeblog.
Which gets me in a round about way to my topic, The Other Side Of Lifestreaming, which is the publishing and distribution of my media. You see Lifestreaming does a good job of aggregating and pulling together my media from a lot of different places, but there are very few services out there that actually help me publish the way I want. For instance right now when I upload a photograph I want it to go to flickr, zooomr, and potentially to one or more blogs. Not only that i’d like an aggregate view of how that media has been consumed, and where it was consumed. Same thing for posts, video, text messages. Right now I want my short text messages to go to twitter, jaiku, and pownce. So for me aggregation is not the problem, but distribution.
This problem is really well demonstrated, and solved in the context of video by Tubemogul which provides a one stop shop for video publishing. Not only does it distribute your one video to 10+ services, it also pulls together all your statistics in one place. For me this is almost the killer app, it just needs to do the same thing for pictures, video, text, blog posts, and any other social detritus that I can fire off into the ether