Your mileage may vary but some of the themes in this slideshow “happiness as your business model” resonate so deeply with me it literally brought tears to my eyes. In the deck Tara (author of HorsePigCow and founder of Citizen Agency) connects so succinctly Maslows hierarchy of needs and the concepts of autonomy and relatedness it just blew me away. Funny because i’ve been trying to connect the same things for the last five or six years with limited success, so you would imagine it would make me feel quite inept seeing how well Tara has done it here, but that’s not the case at all, i feel like it’s a huge confirmation and an opportunity for me to go back and see how I can build on it.
I wrote an article way back in 2003 where I tried to connect a concept called the “hierarchy of customer experience” to loyalty, which was heavily inspired by Maslow’s hierarchy and Hertzbergs two factor theory of motivation which included “Trust > Competence > Autonomy > Creativity/Relatedness”
I’m quite convinced that a model like this is the secret behind the real success (and real failure) of web 2.0/social media type companies. Increasingly it will be the secret behind the real success (and real failure) of all companies and organizations.