Buy the book here!
Hyperbole? Maybe, maybe not. What’s extraordinary about this book might not in fact be the writing, but might be the that it exists at all. I mean, who would have thought that in the short space of a few months 100 plus people could get together and author, edit and publish a book. Maybe what also makes it extraordinary is that I was able to contribute a chapter, and even get it in by the deadline (almost 
The book itself is a 103 perspectives, not chapters per se, but facets, aspects around the idea of the age of conversation. In some ways the “age of conversation” sounds antiquated, but as the Clue Train pointed out in 1999, technology is bringing about the resurgence of a “marketplace” culture where vendors and customers just talk to each other. Conversations drove the marketplace then, and is beginning to drive the marketplace again. But now I guess the marketplace is not just about products, it’s the marketplace of ideas that social media facilitates.
Anyway, I can’t offer you an iron clad guarantee around the books content, some might work, some may not, but in the end I think the idea is important, and the charity that all proceeds of the books sale go to, and to the memory of CK’s Mum.
More about the book at:
- Ad Age
- David Armano from Logic & Emotion
- All the 300+ posts on Technorati
- Join the face book group
- and even a real press release here
and read the post that started all this “Want to author a business book?” at Drew’s Marketing Minute
Below is the amazing list of authors (thanks to Kristin for the format here)
Editors: Drew McLellan | Gavin Heaton For you: CK
A AJ James | Amy Jussel | Andy Nulman | Ann Handley | Anna Farmery | Arun Rajagopal
B Becky Carroll | Bob Glaza | Brian Reich
C CB Whittemore/Flooring The Consumer Cam Beck | Carolyn Manning | Cedric Giorgi | Colin McKay | Connie Reece | Cord Silverstein | Chris Corrigan | Chris Newlan | Craig Wilson
D David Armano | David Berkowitz | David Brazeal | David Koopmans | David Polinchock | David Reich | Dustin Jacobsen |
E Ed Cotton | Emily Clasper | Emily Reed
F Faris Yakob
G Gareth Kay | Gary Schoeniger | Gaurav Mishra | Geert Desager | Gia Facchini | G.Kofi Annan | Dr. Graham Hill | Greg Verdino
J Jamey Shiels | Janet Green | Jessica Hagy | Jim Kukral | Joe Raasch | John La Grou | Jordan Behan | Julie Fleischer
K Karl Long | Katie Chatfield | Kim Klaver | Kimberly Dawn Wells | Kris Hoet | Kristin Gorski
L Lewis Green | Lori Magno | Luc Debaisieux
M Mack Collier | Mario Vellandi | Mark Blair | Mark Earls | Mark Goren | Matt Dickman | Michael Morton | Mike Sansone
N Nathan Snell | Nick Rice | Nick Wright
P Patrick Schaber | Paul McEnany | Peter Corbett | Pete Deutschman | Phil Gerbyshak
R Richard Huntington | Rishi Desai | Robert Hruzek | Roberta Rosenberg | Roger Anderson | Roger von Oech | Ron Shevlin | Ryan Barrett | Ryan Rasmussen
S Sacrum | Sandy Renshaw | Scott Monty | Sean Howard | Simon Payn | S. Neil Vineberg | Spike Jones | Stanley Johnson | Steve Bannister | Steve Roesler | Steve Woodruff | Susan Bird
T Tim Jackson | Toby Bloomberg | Todd Andrlik | Tom Clifford | Tony D. Clark | Troy Worman
U Uwe Hook
V Valeria Maltoni
Ordered Yesterday
Looking forward to read your section Karl!
Karl, what a great way to organize the authors! Any chance you can add author #103: CB Whittemore/Flooring The Consumer? Your chapter about ARG is fascinating and YES - this is the most extraordinary book ever written by bloggers!
No problem, can’t claim credit for the format, but you know what they say talent imitates and genius steals