ExperienceCurve by Karl Long

I hope you don’t think it’s a cop out to just post a quote, but it is super relevant and did I mention from 1955

“What people really desire are not products, but satisfying experiences. People want products because they want the experience-bringing services which they hope the products will render.”
Lawrence Abbott, Quality and Competition (New York: Columbia University Press, 1955), p. 25.

It seems that business (and academia) is on a continual cycle of discovering, discarding, and re-discovering things that are true.