Top 13 Marketer Blogs

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by
Karl
on July 16, 2007
in Marketing
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Peter Kim, an analyst at Forrester has put together a list of top marketer blogs, and i’m thrilled to say i’m on the list, with some pretty fantastic company. Peter made a very interesting distinction with this list, in that he only included individual blogs by marketers who are working for brands (as opposed to consultancies). This list is only 13 so far because those are the ones that Peter could find, i’m pretty sure the list will grow so I think this will be a very interesting list to watch.

So I’m starting a list to highlight the most popular blogs written by client-side marketing professionals. These are people who are doing their brands a favor by engaging customers and prospects in conversation.

Really fascinated by what Max Kalehoff of Attentionmax.com had to say:

Examining Pete’s initial list, I think it is important to note that many also are largely personal and passionate endeavors, as evidenced by the quasi-independent relation to their employers. In other words, these are not “official” company-sanctioned blogs; they live on completely different hosts and domains. Most are personal blogs and digital profiles likely to travel with these individuals regardless of their future relationship with their employer. This is a new phenomenon in business, where niche yet potent and personal brands are playing a bigger role in marketing. They’re benefiting the companies while changing the dynamics of employee-business relationships.

And a gem from David Churbuck on the benefit of indipendent blogging:

It’s not that I wouldn’t have an official blog, but shit, could I say “shit” if I did? Or post a picture of my dog with a shaved ass? Or make fun of people who marvel that teenagers are discovering their bodies?

Amen David!

All I can tell you is i’ve subscribed to all these feeds and will be interested to see where this goes.

Here’s the list so far:

  1. Flooring The Consumer  :: Technorati authority = 504.  Authored by CB Whittemore, Director of In-Store Innovation, Wear-Dated Carpet Fiber.
  2. Marketing Nirvana :: 424.  Mario Sundar, Community Evangelist, LinkedIn.
  3. ExperienceCurve :: 332.  Karl Long, Web/Social Media Integration Manager, Nokia.
  4. The Marketing Excellence Blog :: 254.  Eric Kintz, VP Marketing, Digital Photography & Entertainment, Hewlett-Packard.
  5. cgm :: 191.  Pete Blackshaw, CMO, Nielsen Buzzmetrics.
  6. Decker Marketing :: 167.  Sam Decker, VP Marketing, Bazaarvoice.
  7. Masiguy :: 162.  Tim Jackson, Brand Manager, Masi Bicycles.
  8. AttentionMax :: 153.  Max Kalehoff, VP Marketing, Nielsen Buzzmetrics.
  9. Churbuck.com :: 148.  David Churbuck, VP Global Web Marketing, Lenovo.
  10. Emerson Process Experts :: 130.  Jim Cahill, Marketing Communications Manager, Emerson Process Management.
  11. Bernaisesource :: 99.  Dan Greenfield, VP Corporate Communications, Earthlink.
  12. John Dragoon’s Blog :: 29.  John Dragoon, CMO, Novell.
  13. Randy’s Journal :: n/a.  Randy Tinseth, VP Marketing, Boeing.

7 Responses to “Top 13 Marketer Blogs”

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  1. 1 C.B. Whittemore
    July 16, 2007 at 6:34 pm

    Karl, this should be a fascinating list to watch and learn from! Thanks for promoting it here!

  2. 2 John Dragoon
    July 16, 2007 at 6:58 pm

    Karl,

    Thanks indeed for post. For me it’s been incredible to see how comprehensive and dedicated the bloggers on this list are. It’s given me an opportunity to learn all over again how real pros approach the world of social media and a blunt reminder of how far I have to go. Thanks for setting the bar high with your own impressive work. Congratulations.

    John Dragoon, Novell

  3. 3 Tim Jackson
    July 16, 2007 at 7:38 pm

    It’s a damned cool list to be a part of… I’m pretty danged honored.

    I really like Max’ take on the blogs too; I am in the personal and passionate camp, myself. He’s right though- these blogs (certainly not just mine) are helping to reshape the way companies communicate with the world and how employers and employees relate to each other. It’s a pretty cool time right now and seems to be getting more so by the minute.

    Congrats on your #3 spot!

    Tim Jackson- Masiguy (#7)

  4. 4 Pete
    July 17, 2007 at 4:48 am

    Hi Karl - sorry it took so long for me to leave a comment here! Glad to see you on the list, as I’ve seen your blog cited many times before. Funny coincidence - I’m in Phoenix right now and last time I felt like like this, I was in a sauna near Espoo…long story! You might find some of these images familiar: http://www.flickr.com/photos/beingpeterkim/sets/72157594360911594/

    Looking forward to the evolution of the M20 with you.

  5. 5 Karl
    July 17, 2007 at 9:43 am

    Thanks everyone, this really is an interesting segment that Peter has created here. One of the things I brought up in the comments on his blog was as bloggers working for brands some of us become, or are perceived as “unexpected spokes people”. Often we fall outside the bounds of some previous policy or cultural norm, and I wonder if that is one of the reasons this is a short list?

    Thanks for the pics Peter, oh the mother ship :-) You know Finland has more saunas than people!

  6. 6 Sergey Kapustin
    July 17, 2007 at 11:44 am

    http://flooringtheconsumer.blogspot.com/ and http://masiguy.blogspot.com/ websites do not open on my end.

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