“Travelocity hopes the campaign, featuring a stolen gnome that travels the world, will help it hold onto its No. 2 spot behind Expedia as No. 3 Orbitz breathes down its neck.”
Between the top three travel sites there is nothing that differentiates them really, they offer the same features, functionality, same tabbed navigation for essentially the same products.
You would imagine for a fraction of the 80 million dollars they are spending on this ad campaign, they could create some differentiated functionality.
Or even redesign their logo that currently looks like a graph, I don’t know what that has to do with travel.