Comments on: un-branding http://experiencecurve.com/archives/un-branding Social Media and New Marketing Strategy Mon, 6 Oct 2008 14:56:51 +0000 http://wordpress.org/?v=2.5.1 By: Steve Portigal http://experiencecurve.com/archives/un-branding#comment-4 Steve Portigal Wed, 31 Dec 1969 16:00:00 +0000 http://experiencecurve.com/?p=24#comment-4 It's a somewhat similar story to the Ford Ka ad that went around the same channels recently. It showed the cat getting decapitated by the sunroof. The ad is at http://www.apqx89.dsl.pipex.com/Cat.mpg and there are various stories around about it - supposedly it wasn't intended to get out and Ford has tried to distance itself from it since they didn't approve it and it's generated a lot of anger from pet lovers, blah blah blah. I don't know that Ford or their agency (O+M) is really clever enough to create a truly underground campaign by disavowing something they knowingly leaked, but it's possible. It’s a somewhat similar story to the Ford Ka ad that went around the same channels recently. It showed the cat getting decapitated by the sunroof. The ad is at http://www.apqx89.dsl.pipex.com/Cat.mpg and there are various stories around about it - supposedly it wasn’t intended to get out and Ford has tried to distance itself from it since they didn’t approve it and it’s generated a lot of anger from pet lovers, blah blah blah.

I don’t know that Ford or their agency (O+M) is really clever enough to create a truly underground campaign by disavowing something they knowingly leaked, but it’s possible.

]]> By: karl http://experiencecurve.com/archives/un-branding#comment-5 karl Wed, 31 Dec 1969 16:00:00 +0000 http://experiencecurve.com/?p=24#comment-5 The evil twin, that is great, i love it, it certainly appeals to my british sense of humor :-) Reminds me of the <a href="http://www.turnpikefilms.com/spots.html">feel great ad (unfortunatly ofline)</a> that was done as a pitch for nutrigrain bars, I think it was done as a promo for the ad company. Belongs in <a href="http://zeldman.com/adgraveyard/">zeldmans ad graveyard</a> The evil twin, that is great, i love it, it certainly appeals to my british sense of humor :-)

Reminds me of the feel great ad (unfortunatly ofline) that was done as a pitch for nutrigrain bars, I think it was done as a promo for the ad company. Belongs in zeldmans ad graveyard

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