My friend and colleague Bill Rattner writes an interesting post about the potential paradox of the UXMag tagline “We cover common sense” juxtaposed with their navigation “Design, Tech, and Strategy.”
Sometimes it worked, sometimes it didn’t…but it was an incredible social experiment and, for a period of time, also quite profitable.
UXMagazine, with it’s perplexingly ambitious tagline, “We cover common sense.” will be interesting to watch because, AS WE KNOW FROM EXPERIENCE, when you combine design, tech, and strategy it doesn’t always yield common sense. In fact, for it all come together it is more like the aligning of the planets than a predictable event.
If nothing else, I learned that certain phrases have different meanings to different people. For instance:
“Not Trivial” (Design): I will figure this out if it kills me…and you!
“Not Trivial” (Strategy): This is going to cost a lot of money.
“Not Trivial” (Tech): This will never, on God’s green earth, ever happen.
Well, the good news is that UX Magazine has launched in beta and encompasses those three crafty disciplines; Design, Strategy, Technology.
UXMag: Design/Tech/Strategy at Zeke Sneaker - Art and Science Sometimes Play Well Together
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