ExperienceCurve by Karl Long

They must have heard my plea yesterday because today Wal-Mart announced it will be selling Universal and EMI music DRM free. In some ways it seems like this is a move by both Wal-Mart and the labels to try and wrestle away the stranglehold that iTunes has over the DL music marketplace.

I don’t know how this turned into DRM week, but I think the move away from DRM is significant for customer experience and co-creation. As mentioned yesterday Grooveshark’s whole co-creative business model is reliant on non DRM music shared by it’s users.