ExperienceCurve by Karl Long

I had posted a comment previously stating that if companies wanted to innovate they needed to “fail faster”, and when I read this recent article from Harvard Business School, I realized that sometimes it’s good to watch others fail faster, and then try to take advantage of others failure. It is very ironic that this article is about Apple, a company that had been badly bitten in the ass by coming to market early and falling flat on its face, ie. the Newton.

Behind Apple’s Strategy: Be Second to Market : Technology : HBS Working Knowledge

Of course apples success in the digital music space has been more driven by simplicity and good design, by understanding the complete customer lifecycle.

Reminds me of an excellent book I read some time ago, Simplicity: The New Competitive Advantage in a World of More, Better, Faster.