Comments on: Web 2.0 Strategy - Advertising Will Not Set Us Free http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free Social Media and New Marketing Strategy Mon, 13 Oct 2008 18:06:11 +0000 http://wordpress.org/?v=2.5.1 By: James Talbert http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-4033 James Talbert Tue, 05 Aug 2008 00:10:20 +0000 http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-4033 Has anyone heard of this http://allgoogleadsforfree.com ? If so...is it for real? Has anyone heard of this http://allgoogleadsforfree.com ? If so…is it for real?

]]> By: Karl http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2642 Karl Sat, 17 Nov 2007 20:24:09 +0000 http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2642 @Jon yeah, I totally agree that a survey is not a predictor of behavior, of course a "pro" service would have to provide better features etc. Youtube could provide things like longer videos, higher quality videos (youtube does some horrible compression), and maybe placement considerations, better metrics, maybe have a video featured once a month on the home page. The options are endless, again the point is to create a product that will appeal to the top 10% of users and have them fund the mass market as opposed to providing a middle of the road product for everyone. @tim yes that would be a fascinating chart to see the number of startups focused on advertising as a business model @antonio of course advertising is important, but it's not the be all and end all :-) @Jon yeah, I totally agree that a survey is not a predictor of behavior, of course a “pro” service would have to provide better features etc. Youtube could provide things like longer videos, higher quality videos (youtube does some horrible compression), and maybe placement considerations, better metrics, maybe have a video featured once a month on the home page. The options are endless, again the point is to create a product that will appeal to the top 10% of users and have them fund the mass market as opposed to providing a middle of the road product for everyone.

@tim yes that would be a fascinating chart to see the number of startups focused on advertising as a business model

@antonio of course advertising is important, but it’s not the be all and end all :-)

]]> By: wooden serving trays http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2639 wooden serving trays Sat, 17 Nov 2007 07:31:50 +0000 http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2639 talk about 2 trends that will help shape our future in advertising. talk about 2 trends that will help shape our future in advertising.

]]> By: » Blog Archive » La Publicidad y el Contenido http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2628 » Blog Archive » La Publicidad y el Contenido Thu, 15 Nov 2007 17:10:44 +0000 http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2628 [...] de los usuarios de Youtube pagarían por una cuenta Premium para evitar publicidad. Como comenta Karl Long en su blog que muchos “sitios” la monetización tiene que venir casi exclusivamente de la [...] [...] de los usuarios de Youtube pagarían por una cuenta Premium para evitar publicidad. Como comenta Karl Long en su blog que muchos “sitios” la monetización tiene que venir casi exclusivamente de la [...]

]]> By: Antonio Salgado Leiner http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2626 Antonio Salgado Leiner Thu, 15 Nov 2007 14:38:06 +0000 http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2626 Agree with Tim. no matter what content will be king. User might pay premium accounts and still will get adverising -maybe better or just form the site-. Imagine a world without it. As a friend here in Mexico used to say "advertising is so important that after a bit more of two thousand years the Catholic church still call for people sounding it's bells". Joe, nice article!! Agree with Tim. no matter what content will be king. User might pay premium accounts and still will get adverising -maybe better or just form the site-. Imagine a world without it.
As a friend here in Mexico used to say “advertising is so important that after a bit more of two thousand years the Catholic church still call for people sounding it’s bells”.
Joe, nice article!!

]]> By: Tim Brunelle http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2624 Tim Brunelle Thu, 15 Nov 2007 05:15:05 +0000 http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2624 Karl, Thanks for the insightful post and the IBM links. It'd be interesting to build a chart with all the social media startups presumed to profit from advertising, then highlight those that actually make a profit that way. Would it be less than 10%? Advertising isn't the answer. Utility is. Content is. Something you can't get anywhere else. You can get advertising anywhere, which is why it's worthless in the context of so many social media entities. Tim Karl,

Thanks for the insightful post and the IBM links. It’d be interesting to build a chart with all the social media startups presumed to profit from advertising, then highlight those that actually make a profit that way. Would it be less than 10%?

Advertising isn’t the answer. Utility is. Content is. Something you can’t get anywhere else. You can get advertising anywhere, which is why it’s worthless in the context of so many social media entities.

Tim

]]> By: Joe Szabo http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2614 Joe Szabo Tue, 13 Nov 2007 19:03:18 +0000 http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2614 Funny, I read that IBM report this AM, and it made me rewrite the headline to read "The End of Really Bad Advertising" In it, I talk about 2 trends that will help shape our future in advertising. http://digitaldigs.wordpress.com/2007/11/13/the-end-of-really-bad-advertising/ Funny, I read that IBM report this AM, and it made me rewrite the headline to read “The End of Really Bad Advertising”

In it, I talk about 2 trends that will help shape our future in advertising.

http://digitaldigs.wordpress.com/2007/11/13/the-end-of-really-bad-advertising/

]]> By: Chris Bernard http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2612 Chris Bernard Tue, 13 Nov 2007 18:08:17 +0000 http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2612 Personally, I think companies like 37 Signals get it right (identical to Flickr) and I also think smaller, targeted ad networks like The Deck (http://www.coudal.com/deck/) in conjunction with paid services may be the way of the future. What remains to be seen is if the dynamics of social media and its influence on all online mediums will support our current notions of online advertising. I suspect they won't and that online marketers that suceed will have think more holistically about how they represent themsevles in both the physical and online world. Chris Bernard, User Experience Evangelist, Microsoft Personally, I think companies like 37 Signals get it right (identical to Flickr) and I also think smaller, targeted ad networks like The Deck (http://www.coudal.com/deck/) in conjunction with paid services may be the way of the future.

What remains to be seen is if the dynamics of social media and its influence on all online mediums will support our current notions of online advertising. I suspect they won’t and that online marketers that suceed will have think more holistically about how they represent themsevles in both the physical and online world.

Chris Bernard, User Experience Evangelist, Microsoft

]]> By: Jon Plummer http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2610 Jon Plummer Tue, 13 Nov 2007 17:28:54 +0000 http://experiencecurve.com/archives/web-20-strategy-advertising-will-not-set-us-free#comment-2610 Sure, but asking people how they will behave in the future doesn't accurately predict their actual behavior when that future comes. My guess is that actual uptake of YouTube Premium would depend greatly on pricing and additional benefit; if the sole benefit was ad avoidance, the price would have to be quite low to get even 5%. Sure, but asking people how they will behave in the future doesn’t accurately predict their actual behavior when that future comes. My guess is that actual uptake of YouTube Premium would depend greatly on pricing and additional benefit; if the sole benefit was ad avoidance, the price would have to be quite low to get even 5%.

]]>