Some of the most recent successes on the web have been something more akin to agriculture than construction. All the ’social’ and ‘viral’ and ‘organic’ terms that are being thrown around are because many sites are more like ecosystems than they are monoliths.
I wonder how tools and techniques will develop to help us build ecosystems as opposed to applications. How do company strategies and business plans look when you are farming as opposed to strip mining? I guess you get companies like google, and flickr.
hi, here is a great article about how web trasformed marketing from hunting to farming
http://www.mohansawhney.com/Registered/ASP/ItemDetail.asp?type=kotler&tab=wri&IID=&CID=747