ExperienceCurve by Karl Long

I’m currently working on a final dissertation for an MBA in design management, my topic being how user/customer experience effects the way companies need to look at the competitive landscape. The idea being to look at contemporary theory like experiential marketing (bernde schmitt), experience economy (pine & gilmore) and then look at some more well established strategic concepts like Porter’s work on the nature of competition and see how experience design can lead to competitive advantage.