ExperienceCurve by Karl Long

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Social Media and New Marketing Strategy

what business is AT&T in

I’ve loathed the AT&T “and” commercial from the moment I saw it, i don’t know what advertising flunky thought “and” is the word that they should try and associate with their products and services, like BMW is to driving, like volvo is to safety, like AT&T is to “and”, or more ironically like AT&T is to “and?”

Anyway, the point is when you don’t know what business your in or what position you want to stake in the marketplace “customer experience” suffers.

I have a problem, i forgot my cell phone, and not only that i can’t remember my voice mail number (heaven forbid it be the same number). Anyway i go to the AT&T web site and go to the tech support/faq section imagining that a phone company would post something about voice mail and this is what I am presented with:

And believe me when i say that “voice services” have got nothing to do with voice mail.

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