Comments on: What do you do during commercials? 95% not watching

By: BizGiftGuru

BizGiftGuru — Mon, 11 Feb 2008 11:45:05 +0000

I usually go to bathroom or turn down the sound (as the noise goes up once the commercials are on) …

It however still must be working otherwise there would not be those billions spent on TV ads every year …

By: Samer Marzouq

Samer Marzouq — Sat, 09 Feb 2008 21:57:44 +0000

interesting… commercial break is a good opportunity to things that might distract you from watching TV, like a phone call, or going to the bathroom, or grabbing something to drink, but 95% are wasted! Too much.

Advertisers… Go Online

By: Norwegian clueless

Norwegian clueless — Fri, 08 Feb 2008 23:18:18 +0000

Thats odd.

Coke ran a TV-campaign in Norway, and after a few weeks 95% of the target group knew of the new product. Either cokes research is wrong, or the above mentioned research is wrong. The liking of the campaign was really bad. 51% disliked it hugely. No one liked it.

Perhaps those 5% who “attends FULLY! and truly committed!” are on a rotating shift.

Or perhaps Norwegian are just more attentive to advertising.

Or perhaps this is a bull research.

Perhaps there is difference in what people think they do, and what they actually do.

There’s a lot of ifs here - or ors. Or perhaps perhaps.

By: Daniel Riveong

Daniel Riveong — Fri, 08 Feb 2008 09:26:40 +0000

That’s an amazing stat, Karl. I’m curious if the research went into people we were online at the same time they were watching TV. I’ve noticed - at least antidotally - that my friends typically watch TV while also browsing online on their laptops, using commercials as an opportunity to quickly check facebook or some triva re: the sitcom they’re watching.