Comments on: What is viral?

By: Asi

Asi — Tue, 04 Jul 2006 10:36:49 +0000

expanding the conversation:

http://nomansblog.typepad.com/no_mans_blog/2006/07/virals_great_op.html

keep up the great work!

By: Mack Collier

Mack Collier — Tue, 04 Jul 2006 08:53:45 +0000

Karl I’ve only seen a couple of episodes for Star Trek 2.0 (Since it has the unfortunate luck of competing with MASH on Hallmark for my viewing attention), but the chat, ‘Spock-Market’, and updates on ‘red-shirt deaths’, and the like, are all hilarious. And then you have the commercials. Wizards, a comic/collectible magazine, did something similar with Megos, acting out scenes with the figures, and they were just as popular.

Would be interesting to see what G4’s ratings are for Star Trek 2,0, my guess is they are far ahead of the other time slots, and of the ratings for the regular versions of the original Star Trek that G4 shows.

By: Asi

Asi — Tue, 04 Jul 2006 08:47:24 +0000

This is a very interesting question and i think that it might be a good idea to start collecting some data on succesful virals (whats a succesful viral today? over 10k? 100k 500k? a million perhaps?) and try to generate some hypothesis.

personally I think that this “lets do a viral” culture is both an opprtunity to experiment and a danger to creativity at the same time. too many stupid ideas that wouldn’t gone through in the ATL world are being compromised and when it comes from brands there is potentially damage to creative reputation.

don’t over use!