Comments on: What is your sign up form telling people?

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By: Bruce Sterling on Hostile Objects | Marketing

Bruce Sterling on Hostile Objects | Marketing — Sun, 20 May 2007 13:15:01 +0000

[...] Examples he gives are payphones, Microsoft media player, and even work places. Reminds me of the post I wrote about sign up forms, is your sign up form [...]

By: Bruce Sterling on Hostile Objects at ExperienceCurve

Bruce Sterling on Hostile Objects at ExperienceCurve — Wed, 16 May 2007 22:38:18 +0000

[...] he gives are payphones, Microsoft media player, work places, even work places. Reminds me of the post I wrote about sign up forms, is your sign up form [...]

By: Mark

Mark — Wed, 18 Apr 2007 08:14:50 +0000

Thank You

By: Internet Marketing Blog

Internet Marketing Blog — Fri, 14 Jul 2006 21:11:50 +0000

Of Online Forms …

Are your online sign-up forms annoying or, worse, driving away your customers? …

By: Scott Weisbrod

Scott Weisbrod — Tue, 11 Jul 2006 15:19:24 +0000

Sign up pages are so critical. In all my years, when clients have to come me with issues regarding pages like this, we take a look at the analytics and see the biggest drop-off occurs on pages like this. Do a little a qualitative research and you find out that people see these pages as barriers.

Thanks for posting these great examples.

By: Paul Adams

Paul Adams — Tue, 11 Jul 2006 08:06:22 +0000

An issue I often come across is marketing teams wishing to push their communications agenda during registration processes. Ambiguous ‘Send me your newsletter’ options for example.

What many businesses don’t realise that a customer’s goal is never to ‘register’. Their goal is to use the product or service. Registration is only a means to an end.

So my advice is to make registration as simple and straightforward as possible, focus on creating a seamless customer journey - and most importantly, communicate with your customers at appropriate moments. Registration is usually not one of them!

Here’s a recent example of where I battled with this issue:

http://re-frame.info/blog/index.php/2006/07/05/creating-meaningful-communication-with-customers-using-permission-marketing/

By: karl long

karl long — Tue, 11 Jul 2006 04:50:34 +0000

Ahh, David, thanks for bringing up the issue of return. Could there be a easier place to measure success The percentage of people that complete a sign up process is just such a no brainer as a measure of success, and usually on of the few metrics that’s easy to ascertain.