This 10 minute report from MSNBC is certainly not something I would have seen via normal media channels, for one thing, I don’t watch MSNBC. The question it raises for me is what is the will the role of the social media community be in upcoming elections? The re-democratization of the democratic process? The political parties losing their “information asymmetry” advantage?
Will social media take the sting out of the sound-bite marketing that politics often rely on. With tools like youtube we are not limited to 30 second spots. Social media allows for much more in depth content, with the ability to compare, contrast and reflect.
I don’t think it’s going to be myspace pages or candidates entering secondLife, I think it will be viral videos that will be the “swift boats” of the next big election.
Thoughts?
