I must admit Yelp.com is one of my favorite and most useful social networking sites ever. Myspace, twitter, pownce, facebook often seem like little more than voyeuristic, navel gazing, echo chambers and don’t actually create anything of lasting value and would be easily replaced if they disappeared tomorrow. Yelp on the other hand is co-creating value over time, every review adds to the value of the whole. Anyway, what prompted this rant is that Yelp is now allowing companies to sponsor customers reviews, and this really enables companies to sponsor stuff they couldn’t really say themselves, case in point:
