Comments on: Why Grow Bloggers When You Can Hire Them?

By: Smarter conversations « ‘Cross The Breeze

Smarter conversations « ‘Cross The Breeze — Wed, 11 Apr 2007 08:58:37 +0000

[...] Part of the conversations are about Microsoft and what needs changing, part of the comments are related to Hugh’s reasons for doing this. First of all, I think so far the result is what Kris and Steve were hoping for, and you can see Steve is very engaged in the conversations as part of that. Karl Long asks why Microsoft needs to do this, if Hugh is a change agent, a conversation starter? I think that’s a very good question indeed, the conversation has long started, but Hugh sure is an enabler of some sort and a way to have different and maybe smarter conversations… and what was that again about smarter conversations? [...]

By: Dennis Howlett

Dennis Howlett — Wed, 11 Apr 2007 08:37:30 +0000

Hiring bloggers: desperation?

By: Hans Suter

Hans Suter — Wed, 11 Apr 2007 07:01:49 +0000

There are a lot of CEO bloggers, some good, some not CEO: http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CorporateBlogsList

By: Jack Cheng

Jack Cheng — Wed, 11 Apr 2007 03:56:58 +0000

I think home-grown bloggers tend to be more passionate about the ideas. It doesn’t necessarily matter who they work for; they’d be blogging anyway. I think in cases like yours (and David’s), your employers are lucky to have you!

By growing a blogger within the company, you’re spreading the company’s message. By hiring a blogger from outside of the company, you’re a lot more likely to infuse everyone on the inside with fresh thinking. The former is a marketing initiative, whereas the latter is a growth initiative.

By: David Armano

David Armano — Wed, 11 Apr 2007 01:36:39 +0000

Karl,