Comments on: YouTube Bigger Than Jesus

By: Futurelab's Blog

Futurelab's Blog — Sun, 09 Jul 2006 08:45:48 +0000

The Audience Is Dead But The Show Must Go On…

by: Karl LongIain at Morrison Macmillan just picked up on a previous post of mine that was, tongue in cheek, titled YouTube Bigger Than Jesus. What Iain comments is how Revver has a long way to go before it becomes……

By: YouTube vs Revver at Morrison MacMillan

YouTube vs Revver at Morrison MacMillan — Fri, 07 Jul 2006 15:41:44 +0000

[...] Interesting article on the ExperienceCurve blog about YouTube and the inevitable tension between online properties that are purely driven by the laws of citizen media and others that are also backed by big corporate bucks. Their case for the creative merits of Revver over YouTube is a persuasive one, and one that would financially favour the creators of popular content. However, it’s hard to estimate how long it might take audiences to change their viewing habits in big enough numbers to make properties like Revver more successful than YouTube, MTV or anyone else. Bookmark this story:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

By: Anonymous

Anonymous — Fri, 07 Jul 2006 04:14:08 +0000

YouTube Bigger Than Jesus…

YouTube may be the part of the story here, but it is co-creation that is at the heart of this. IMHO YouTubes days are numbered once the content creators move over to revver….

By: ozgur alaz

ozgur alaz — Thu, 29 Jun 2006 19:45:15 +0000

Current TV’s V-cam + Youtube = Great way to reach youth audience.

By: Paul Whitakaker

Paul Whitakaker — Wed, 28 Jun 2006 14:42:20 +0000

Whatever…

By: karl long

karl long — Wed, 28 Jun 2006 13:33:01 +0000

I guess the one thing I will say is that it IS a small minority of people creating the content. Take flickr for instance, Caterina points out here that only 1 to 10% of the people are creators, that a small group create something that is interesting and valuable to a much larger group. Intention and motivation is important obviously, flickr community is motivated differently than the YouTube community. My point is that creators of good, viral content on YouTube must be tempted to get some revenue from it? Maybe they won’t leave but I guarantee they will start publishing in both places, and any “new” content creators, co-creators, mashup artists that are given the choice of giving it away free on youtube or making a few bucks via revver seems like a pretty clear choice. Why shouldn’t brookers make some cash for this:

By: Paul Whitakaker

Paul Whitakaker — Wed, 28 Jun 2006 13:12:51 +0000

The problem I see with your logic regarding Revver is this. Intentions and Commodotization.

Intentions first. A small minority of people relative to the larger whole will create content to generate ad revenue and most of them will most likely see it as nothing more than a small bonus.

On the other hand if I’m wrong and everyone jumps from YouTube to Revver as you say, then the value an advertiser gets from the ads goes down, as does the dollar per view.

In either case, the answer is the same in my mind. Now is the time when you can make some extra cash, next month is probably too late.

Just food for thought and my desire to be beaten up for posting my thoughts on a freinds blog.