Uncommon Uses – Twitter: Product Announcements – Google Analytics

veen announces analytics redesign

Jeffrey Veen mentioned earlier on Twitter that he was making a big announcement at the Emetrics summit, and there it is, Google has redesigned Analytics, here’s a good little video intro to it and a great write up on the app here.

Jeffrey went to google when they purchased Measure Maps from Adaptive Path, the user experience consultancy, i’m glad to see they contintued to invest in that, as opposed to what happened with Dodgeball. I guess analytics is much more aligned with their business of helping people get the most out of advertising. I’ve been using google analytics for a few years and it provides great value, I can’t wait to try out the new design, although you really need to be selling something to get the most out of google analytics and not just waxing poetic about marketing or t-shirts.

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