Monthly Archives: December 2009

Generic Social Strategies: Become the Platform or Drive the Community

Michael Porter popularized the idea and proposed generic strategies for organizations like Cost Leadership and Differentiation. Normally i’m not a fan of generic strategies as I don’t think they really lead to a sustainable advantage. IMHO most strategies should take such good use of your organizations talents, capabilities and resources that it should be virtually [...]

Posted in Strategy | 6 Responses

An Open Letter to Ben Edwards at the Economist and why LinkedIN fails

Hi Ben, here’s a note I tried to send you recently via Linkedin: “I recently read about your decision to make social a core part of your strategy, which as an ‘on and off’ subscriber to the economist I’m thrilled to hear. I’m also professionally interested as I’ve been writing about social strategy at [...]

Posted in Marketing | Tagged , , , , | 9 Responses

Twitter Short Codes – Microsyntax

Hashtags emerged some time ago as a way for people to indicate keywords in their tweets, metadata if you like. Usage was simple, just put a # before any word and it became a #hashtag. Search engines could filter through the noise for # and find metadata about the tweets. This works well for custom [...]

Posted in Marketing | 9 Responses