Brand Tags – Crowdsourcing Brand Perceptions

by Karl on May 9, 2008

My good blogging friend and burrito fiend Noah Brier has created and interesting tool called Brand Tags. Essentially visitors to the site are shown a page with a brand on it and asked to tag it with the first word that comes to mind. Brand Tags then shows “tag clouds” with all the words people have typed, the bigger the word the more people typed that word, simple really and the results are going to be fascinating. Even in this early stage some trends are emerging.

Google
Google

Yahoo
Yahoo

What does that say about Yahoo’s branding?

Amazon
Books

Adobe

BMW
Bmw

LOL!

If you want to see other brands added just twitter them to Noah at heyitsnoah

{ 2 trackbacks }

Etude 2.0 de perception de marque | Marketing 2.0
May 15, 2008 at 7:15 am
Reputation + Internet = It’s not about what you say about you, but about what they say about you - Fast.Fwd.Innov@tion
June 25, 2008 at 6:54 am

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