ExperienceCurve

May 9, 2008

Brand Tags – Crowdsourcing Brand Perceptions

My good blogging friend and burrito fiend Noah Brier has created and interesting tool called Brand Tags. Essentially visitors to the site are shown a page with a brand on it and asked to tag it with the first word that comes to mind. Brand Tags then shows “tag clouds” with all the words people have typed, the bigger the word the more people typed that word, simple really and the results are going to be fascinating. Even in this early stage some trends are emerging.

Google
Google

Yahoo
Yahoo

What does that say about Yahoo’s branding?

Amazon
Books

Adobe

BMW
Bmw

LOL!

If you want to see other brands added just twitter them to Noah at heyitsnoah

  • http://www.marketing20.fr/web-20/etude-20-de-perception-de-marque/ Etude 2.0 de perception de marque | Marketing 2.0

    [...] tags au 13 mai). Vous pouvez retrouver les premières conclusions de Noah Brier sur son blog.Fabien.Via Partager cet article | A Lire également:Les logos se déguisent ou comment les marques [...]

  • http://www.fastfwdinnovation.com/2008/06/25/social-media-news/reputation-internet-its-not-about-what-you-say-about-you-but-about-what-they-say-about-you/ Reputation + Internet = It’s not about what you say about you, but about what they say about you – Fast.Fwd.Innov@tion

    [...] about it in other posts, have a look at tag Monitoring to know more). One other way is to use crowdsourcing brand perceptions as Karl says at ExprienceCurve, speaking of the best example of this way of working that is Brand [...]

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