JupiterResearch - Everyone Blogging By 2010

Published
by
Karl
on June 29, 2006
in Marketing
. Tags: No Tags.

Not really, i’m just reading into it. JupiterResearch claims 70% of all fortune 500 companies will have corporate blogs by the end of this year, which even for an enthusiastic blogger like me seems a little… optimistic. Wait, here’s a quote.

JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, reveals that 35 percent of large companies plan to institute corporate Weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.

Hmmm, I wonder what impact the internet and emerging consumer technologies is going to have on their business, lets see.

Interestingly Ross Mayfield of Social Text, and Chris Anderson of Wired created a wiki to track fortune 500 blog usage, it’s called “The Fortune 500 Blogging Wiki”, and they are tracking about 6% of Fortune 500 blogging.

Funnily, it also struck Toby Bloomberg of Diva Marketing as a rather high number as well so she sent them a note asking them if they could clarify how they had got that number as it seemed a bit high, and this was the response:

Information about JupiterResearch reports are available to accredited members of the press for free and clients.

After looking at your blog link JupiterResearch has decided not to fulfill your request for more information since the blog is closely tied with your company that serves as a consultancy. I’m sorry I didn’t tell you this earlier, I didn’t realize that your company and blog were so closely affiliated.

If you’d like more information about becoming a client or purchasing a report, please let me know.

Now I heard about this today on the For Immediate Release Podcast which is a pretty well respected podcast on, of all things, PR and business communications, needless to say they panned Jupiter for this.

you don’t want to get tagged as clueless when your investing so much time and recources in convincing people that your one of the leading resources of information on this topic

My advice for Jupiter:

  1. Google people before you blow them off, Toby is a pretty well known blogger
  2. Google topics before you make outlandish claims (google “fortune 500 blog” produces the fortune 500 blog wiki)
  3. If your going to report on blogging, get someone who knows about social media, preferably someone who’s been blogging for a while
  4. Turn on comments, right now your analyst blogs have no trackback and no comments. Imagine if you could have answered this question in a comment, no shitstorm in the blogosphere

Oh, and I’d love to meet some of the execs from this report:

According to a new report, “Corporate Weblogs: Deployment, Promotion, and Measurement,” currently 64 percent of executives spend less than $500,000 to deploy and manage corporate Weblogs.

Wordpress + Mint + Technorati + flickr + delicious + Feedburner + FactorX = I saved you 450,000 (it’s 50k for factorX)

Call me!

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