Social Media Strategy & Engagement Marketing by Karl Long

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Jun 23, 2006

co-commerce (co-creation + Ecommerce)

As I noted previously in “content will follow the money“, getting paid to post videos beats posting videos for free any day of the week. Well all those bloggers that are pimping amazon books for a couple of % will not hang around long if they can get 50% of the profit through MeCommerce, powered by GoodStorm. MeCommerce is essentially like the associates program at amazon, except for the 50% of the profit part :-)
GoodStorm is currently a co-creative t-shirt shop, but they certainly have higher aspirations:

The company develops and provides free tools, technologies and social-networking functionality for sellers—ranging from nonprofit, political and educational organizations, to corporations and individuals—to create online stores marketing print-on-demand apparel and co-branded merchandise through GoodStorm.com.

Even though I’ve used the term co-commerce in a rather tongue in cheek fashion, I think it’s actually a pretty good description of the less altruistic co-creation where the company actually creates a framework for commerce. I guess ebay is the best example of co-commerce.

Big Tip of the Hat

2 Comments, Comment or Ping

  1. Jay Fisch

    You’re the first one that described it on the money. I signed up for the beta program and i”ll report back.

    Seems like a great group who just want to help. I hope they suceed. Business needs more than one Goodstorm.

    Jun 24th, 2006

  2. karl long

    Sweet, thanks Jay, I’d be really interested in the beta experience. I just signed up at there t-shirt store :-)

    It is amazing the difference that can be felt in a business relationship when the it is so clear that the business wants to help you be successful.

    Karl

    Jun 24th, 2006

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