Forrester Hires Leading Web Strategy Blogger

Forrester Research have just added another strong player to their social media practice with the hiring of notable web strategist blogger Jeremiah Owyang. Jeremiah announced this today on twitter and followed up with a blog post. This is a great example of how Forrester is really embracing the power of blogging and bloggers, and knowing the research biz a little I think it’s quite an achievement for Jeremiah to enter Forrester as a Senior Analyst.

Research companies like Jupiter and Forrester have been put in a bit of a tough position with the rise of blogs and social media because it undermines one of their main value propositions, that is access to analysts. Often when you buy research your are buying access to analysts which means companies like to manage very tightly analysts communication. With the rise of blogging and the transparency that comes with that the ivory tower that analysts had been kept in was challenged.

Forrester it seems has really allowed it’s analysts to take to blogging now it’s analysts have got quite a reputation of their own like Charline Li and Peter Kim. Now building on that philosophy they have actually started hiring bloggers into their analyst ranks, they are if you like hiring the digital natives.

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2 Comments

  1. Posted August 31, 2007 at 10:12 am | Permalink

    Thanks Karl for this, I really appreciate it. The good news? I’m staying local so we’ll continue to learn from each other.

  2. jone terry
    Posted June 29, 2011 at 5:39 am | Permalink

    This embracing the power of blogging and bloggers is a bad culture.By practicing positive … we can over come it.

One Trackback

  • By Want waves? drop a pebble on August 30, 2007 at 6:49 am

    [...] Be sure to understand the different adoption personas: The Pebble, Swimmer, Surfer, Boater, or Fleet. Those close to the epicenter can drop a pebble and watch it ripple out to the others. When I announced my job change on Monday, I did it in Twitter, I left a series of messages explaining my intent, I saw the replies come back by the dozens. I answered an y questions in real-time and the wave grew in energy. As their friends saw people saying “congrats @jowyang” (the “@” symbol notifies me someone is talking to me) it encourages others to click on my name and see what I said. It rippled across the Twitter lake. Finally, I dropped the URL to my blog, and then it spread to the swimmers, then surfers, boaters, and finally the fleet, like this news site (thanks Karl). [...]

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