Forrester Research have just added another strong player to their social media practice with the hiring of notable web strategist blogger Jeremiah Owyang. Jeremiah announced this today on twitter and followed up with a blog post. This is a great example of how Forrester is really embracing the power of blogging and bloggers, and knowing the research biz a little I think it’s quite an achievement for Jeremiah to enter Forrester as a Senior Analyst.
Research companies like Jupiter and Forrester have been put in a bit of a tough position with the rise of blogs and social media because it undermines one of their main value propositions, that is access to analysts. Often when you buy research your are buying access to analysts which means companies like to manage very tightly analysts communication. With the rise of blogging and the transparency that comes with that the ivory tower that analysts had been kept in was challenged.
Forrester it seems has really allowed it’s analysts to take to blogging now it’s analysts have got quite a reputation of their own like Charline Li and Peter Kim. Now building on that philosophy they have actually started hiring bloggers into their analyst ranks, they are if you like hiring the digital natives.