What a brilliantly asinine quote from Mark Simon, a VP-industry relations for SEM firm Didit in his article for Ad Age “Ditch the Lunatic Web Content Crazes – Beyond the Hype: The 10 Most Asinine Trends Online and Why You Should Ignore Them”
What could be more annoying and less useful than a site where thousands of people are given 140 characters to shout out about what they’re doing at every moment of the day? The amazing thing is that enough people out there think this mindless stream of ephemera (“I’m eating a tangerine,” “I’m waiting for a plane,” “I want a Big Mac”) is interesting enough to serve as the basis for a viable advertising platform.
Even more ironic this is under “CMO Strategy”, yep this is exactly the kind of advice you need if you’re a CMO, ignore new things, don’t experiment, don’t participate and your world will be simpler, safer and easier to understand.
Follow me on twitter at twitter.com/karllong where I talk constantly about my need for big macs.
Thanks David, who also has a twitter page where he broke a story about an old woman being rescued from her car that was stuck on the train tracks, yep, another boring day in twitterland