The dental industry market in America was valued at 109.28 billion USD in 2020, and is projected to grow by 2027. With numbers like that, it’s a good bet that you feel certain the industry is a place you want to settle down and practice your services.
Now the question is how to stand out from the multitudes of other dental practices. Narrowing down your client pool can be a challenge in a market that already feels over-saturated.
So how do you go about dental marketing tips to attract new patients? Find out the key points in our guide below.
Table of Contents
Join a Local Directory Listing
One of the best dental marketing tips for new dentists is to join a local directory listing. This will help you get your name and contact information out there to potential patients in your area. Be sure to list your practice in as many directories as possible so that you can reach the widest audience possible.
Be sure to include information about your services, office hours, and contact information to be part of the dentist email lists section in the directory. By taking these simple steps, you can reach a large number of potential patients and grow your dental practice within your locality.
Invest in Social Media Ads
You may have heard that social media is a powerful dental office marketing tool, and you may be considering investing in dental office cloud backup. Define your social media goals. Research your target audience.
Create ad campaigns that target your goals and audience. Make sure to test, measure, and adjust your campaigns as needed. Keep an eye on your competition and find out what are they doing on social media.
Create Your Google My Business Site
A Google My Business (GMB) site is a free platform you can manage your online presence and appear in search results. Creating a GMB site is quick and easy, and it will make your dental practice more visible online.
Claim and verify your business listing. This will allow you to control the information that appears on your GMB profile. Add visual content is more engaging and can help potential patients learn more about your dental practice.
Make sure to include relevant keywords in your GMB profile so that patients can easily find you when they search for dental services online. Be sure to regularly update your GMB listing with new content, special offers, and business hours.
Add Your Place in Google Maps
You need to get your name and face out there to attract new patients. One great way to do this is by adding your dental practice to Google Maps. This makes it easy for potential patients to find you and learn more about your services.
Make sure to include all the important details like your address, hours, and contact information. You can also add photos and videos to show off your office and staff.
Make Use of Technology When Thinking of Dental Marketing
Technology has become one of the most powerful tools in dental internet marketing and it’s no different when it comes to dental marketing. There are so many ways to utilize technology to market your dental practice, from social media to email marketing. But it’s important to use technology wisely and not overload your potential patients with too much information or too many ads.
Keep your profile updated regularly to ensure that patients have the most accurate information. With a little effort, you can attract new patients and grow your dental practice.
For more career tips and other general life hacks, visit our blog for new posts.