ExperienceCurve

Karl:

Well put – and can’t be said too much. The world has already changed – how are you (big Co.) going to keep up.

Interesting coverage on our work on motivations in Lee Eisenberg’s new book Shoptimism – chapter 8.

Figure out what motivates your tribe (customers, partners, employees) and then figure out how to feed that motivation in a compelling, authentic and helpful way.

TO’B
@tomob

[...] tip to Karl Long for his great post where I found this.) « All Media Is Social – The 4 Levels of Social in Media [...]

Thanks Tom, i’ll check it out. I’m a big believer in the tribal leadership concept.

We are trying to create an agency that does exactly the things that you talk about in this post. We are sick about everybody talking about the conversation and the need for brands to get involved in it. I think they know that much at this stage or at least most of them do. Just as important as what they broadcast and how they interact with customers is what they do internally and how they leverage these technologies to enhance their connections and build things like better B2b relationships.

Interesting times

Agreed Niall, the business operating system needs to be re-written from the inside out.

Karl, interesting perspective. I have been doing a lot of thinking lately about how power has moved to the masses – crowd sourcing, customer and employee empowerment – these are all symptoms of a much larger change taking place. Thinking about this stuff for my next book.

keep it up!

Rick Smith

Karl,

I’d be interested in your perspective on leveraging third party tools/services (Twitter, et.al.) versus building something custom just for your business to facilitate building the “ecosystem”.

It seems to me that the “let’s reinvent the wheel and build our own” is more prone to failure. Not to mention being phenomenally expensive.

How do companies perceive Open Web (for lack of a better word)…public APIs, mashups, open standards, non-proprietary data formats, open data exchange?

[...] Comments [...]

[...] is all about taking these developments, and the learning they have provided, inside the firm to re-write the business operating system and create more successful and less risky [...]

[...] the way people operate and interact with businesses, or perhaps as Karl Long put it recently, to re-write the business operating system. Indeed, it is partly this over-emphasis of the role of software in the definition of E2.0 that led [...]

Very interesting – could equally apply to HR as much as businesses as a whole!

@tpp good question, I tend not to focus too much on the tools as much as the cultural change that is needed to empower employees to explore and experiment in ways that are aligned with the bigger idea the organization might be involved with. I do think that experimenting with tools that are out there is a much more efficient route though as opposed to building a custom toolkit. Although that being said I know Best Buy built their own internal social network for employees using an open source portal building tool called Drupal.

How the company perceives Web ublic APIs opening, mashups, open standard, the data form not had specially, open data interchange?

i agree, we cd aply it at the HR

open standard, the data form not had specially, open data interchange?

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